Re:Software is eating the car
by crysin on Thursday June 10, 2021 @04:33PM
(#27465421)
Tesla cars have a distinct look and a "prestige" whereas something like Ford's new F-150 will look nearly identical to its gas guzzling brother. There's an ego carried behind Telsa's branding and marketing that other car manufacturers don't feed into even in their own EV offerings.
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Re:Software is eating the car
by clouddrover on Thursday June 10, 2021 @07:02PM
(#27467083)
Many car manufacturers advertise the prestige of their brands. One of the reasons the Porsche 911 has the highest profit margin of any car is the prestige of the Porsche brand.
Here are some examples of how Porsche advertises its electric cars:
https://www.youtube.com/watch?v=92sXWVxRr0g
https://www.youtube.com/watch?v=8m31EgQkswg
https://www.youtube.com/watch?v=6gozMJnzZhU
https://www.youtube.com/watch?v=Abq-ZjJZ4oo
https://www.youtube.com/watch?v=WvGr0uDKthI
Teslas look like Kias.
this was a big thing in the early 10s when electric cars looked like i3s and twizys. everyone wanted a normal looking car and tesla was the first one to make a normal looking car.
now priuses and leafs look normal and tesla is making cybertrucks.
Re:Software is eating the car
by tmccrary55 on Thursday June 10, 2021 @08:56PM
(#27468056)
Toyota dominated the small, cheap eco car segment and started building SUVs and Trucks.
Big US auto moves so slowly, they’re always playing catch-up. Time for them to die and be reorganized.