Many car manufacturers advertise the prestige of their brands. One of the reasons the Porsche 911 has the highest profit margin of any car is the prestige of the Porsche brand.

Here are some examples of how Porsche advertises its electric cars:

https://www.youtube.com/watch?v=92sXWVxRr0g

https://www.youtube.com/watch?v=8m31EgQkswg

https://www.youtube.com/watch?v=6gozMJnzZhU

https://www.youtube.com/watch?v=Abq-ZjJZ4oo

https://www.youtube.com/watch?v=WvGr0uDKthI

https://www.youtube.com/watch?v=m0793euQNL8

https://www.youtube.com/watch?v=CBRwF0LU3Ys