So examples of things that I've bought from Instagram ads: The most recent Pride lego set. I would have never known it existed, but I'm glad I know now, because I want to give my kids something fun to build that sparks a conversation about Pride and what it means and why it's important.
The comma2 (autopilot for my Honda van). I knew OpenPilot existed, but until I saw that ad, I didn't know there was a product I could buy with it already installed. I liked the idea but didn't have time to get it all set up on my own. The existence of a commercial product vastly improved my life. I've already used it for over 1000 miles of self driving in just a couple weeks. It's a night and day difference when driving. I suppose I would have eventually heard about the product, but I'm glad I heard about it when I did.
We've had that all along; for free. Nothing in this list is thanks to advertising.
Ads are also like news in a sense. And News is the most addictive form of media. You find new product, services, or announcement from Ads.
The problem is the quality of Digital / Online ads are generally quite low.
Why do you buy things you don't need just because you see an ad?
Hey this seems like an interesting appliance, tech gadget, item for camping or toy for a child. And then after some use and the novelty wore off it isn’t really that useful anymore.
Personally I prefer to either have a need for something (I want to solve problem X) and do some research based off of that. Or I share an experience with a friend where they make a recommendation.
Funniest Facebook ad by the way: I work for <employer> and my partner gets ads for <products of employer> on Facebook.