People pay a subscription (data, if not apps) to use their phone. Most people pay at least one subscription in association with the TV they own. I'm wondering if part of this may be the "shock of the new" talking.
Thankfully the oil sensor was one of the few things that didn't fail on my BMW, but ironically my Lexus is the car that actually burns oil so I'm standing out there once every 1000 miles with paper towel wiping my dipstick. Wish we could have both.
I also agree I'd never pay for this subscription (unless I'm drunk and it's legally allowed to drive itself), but I'm probably just going to avoid subscription based vehicles like I already do (like BMWs with their annual CarPlay subscription).
You already have the choice between buying a car outright or taking out a lease. If the unfortunate happens and you can't afford to keep up with the payments on your car, then at some point you're going to have your access to it removed. Maybe not as quickly or as sarcastically as in Ubik, but it will happen.
Sad thing is that people will and it will become mainstream leaving those like me driving our old clunkers.
Already kind of happening now, most people happy to buy cars with no dip stick for the oil, no spare tire and mostly unrepairable except by the dealer. The rest of us are out in our old Toyotas and Hondas that we are keeping alive as long as possible.