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Re:The top-ranking HTML editor on Google is an SEO scam by ma2rten on Tuesday June 08, 2021 @02:47AM (#27431346)
The useful thing would instantly become useless because people would start gaming it.
Re:The top-ranking HTML editor on Google is an SEO scam by Nextgrid on Tuesday June 08, 2021 @05:48AM (#27432323)
I doubt it. A lot of SEO drivel appears easy to detect - recipes for example.

Recipes would ultimately be a list of ingredients, concise instructions and maybe a picture or two. It should be trivial to train a classifier to detect SEO spam in this context.

I think Google doesn't really have an incentive to do this, as SEO spam typically includes ads which can contain Google ads or analytics/Google Tag Manager which helps Google, thus prioritizing better results would work against their bottom line.

Re:The top-ranking HTML editor on Google is an SEO scam by jehb on Tuesday June 08, 2021 @11:16AM (#27436303)
> Recipes would ultimately be a list of ingredients, concise instructions and maybe a picture or two.

So, if Google altered their algorithm such that "recipe" content had to be shorter-form in order to perform better in SERPs, how would this change anything? The sites that profit from search traffic would be the ones with their fingers on the pulse of the algorithm, and the resources to instantly alter their content in order to ensure that they continued to rank for the terms that were driving traffic.

Re:The top-ranking HTML editor on Google is an SEO scam by Nextgrid on Tuesday June 08, 2021 @02:30PM (#27439002)
Well, if Google ranks user-friendly content higher then sites will either adjust to be more user-friendly or get outranked by new sites that are user-friendly. The user wins.
Re:The top-ranking HTML editor on Google is an SEO scam by DelightOne on Tuesday June 08, 2021 @04:25AM (#27431886)
Agreed, I heard that before.

What about trust-based systems. You choose who you trust and get information that they found not to be SEO-garbage, like trust-rings. When the system can't do it alone, user-centric feedback may work. That could give interesting inputs besides the ones Google already gets using its standard metrics.

Re:The top-ranking HTML editor on Google is an SEO scam by teddyh on Tuesday June 08, 2021 @05:25AM (#27432186)
When you place a tangible value on trust, trust becomes a commodity to be bought and sold. See:

1. Old domain names bought solely for their old SEO rank.

2. Apps on mobile app stores are sold, and updates begin to include shady privacy-invading malware.

3. Old free software projects on various registries (npm etc.) are sold, with the same result as (2).

Re:The top-ranking HTML editor on Google is an SEO scam by DelightOne on Tuesday June 08, 2021 @05:50AM (#27432339)
Agreed, being able to become part of any group makes this problematic. Without repercussions, it seems difficult. Detection of ownership and the following loss of trust seems to be also in order. Or make the trust innate, not sellable to others, under the assumption that you cannot sell yourself.

Otherwise, it seems really like a cat and mouse game. Another option may be to force SEO to be indistinguishable from the best content. Is that the current goal?

Re:The top-ranking HTML editor on Google is an SEO scam by rrdharan on Tuesday June 08, 2021 @11:33AM (#27436531)
Re:The top-ranking HTML editor on Google is an SEO scam by randomswede on Tuesday June 08, 2021 @05:20AM (#27432168)
Yes, but it feels like an approach that would not allow you to do anon searches. I guess pseud searches may be good enough.

I suspect this is actually one of those fundamentally hard problems.