Re:The Anxiety of Influencers
by thaumasiotes on Monday May 31, 2021 @11:26PM
(#27350452)
> All fried chicken tastes basically the same
How many places have you had fried chicken in?
It’s an oversimplification for effect.
Yes, there’s bad fried chicken and good fried chicken. But when you’re hungry cruising down the commercial strip, there may be two national brands you need to quickly choose from. One of those brands comes out on top because their millions of ad spend got you in there once or twice and now they’re you’re favorite.
Source: we got chick-fil-a curbside many Saturdays last year but at least two other fried chicken places are closer and we generally eat much healthier food.
Some palates just aren’t as refined my friend
All mass market fried chicken tastes pretty similar.
Re:The Anxiety of Influencers
by thaumasiotes on Tuesday June 01, 2021 @05:46PM
(#27361796)
That's not an improvement on the original claim at all. How many places have you had mass market fried chicken in?
Just sticking to a single brand, KFC in China uses a lot of red pepper. KFC in the US doesn't.
And it’s an industry that is deeply dependent on advertising to maintain brand awareness and segment the market. All fried chicken tastes basically the same, so customers choose stores based on brand attributes.
Are you a Popeyes, KFC, or Chick-fil-A kind of person? Influencer marketing helps you figure it out and remember which place is the most desirable for you.
This sort of thing works on many people, but teenagers are especially susceptible to it.