By TSMC standards, Intel's 7nm is a 5nm process and Intel's 10nm is a 7nm process.
So it is not even industry standard marketing bullshit.
Just because all of the marketing departments choose to participate in this particular bs doesn't mean it's not pure marketing bs. That just means it's industry standard marketing bs.
How Are Process Nodes Defined?
https://www.extremetech.com/computing/296154-how-are-process...
> The numbers that we use to signify each new node are just numbers that companies pick.
• 480p/480i, SD
• 720p/720i, HD
• 1080p/1080i, full HD, 2K*
• 2160p, ultra HD, 4K*
* actually refers to several resolutions with different aspect ratios, but roughly the same pixel count
But definitely there is nothing 4000 about it, it's 3840 by 2160, about 8.3 megapixels.
It is an industry standard term for describing a process node which is quite different from marketing bullshit.