Google, Steam, Xbox, PlayStation, Nintendo
The ones that don't just prove that charging a lower rate doesn't actually change the price the consumer pays in any way.
Steam charges 20-30% depending on how big you are, and probably has a sweatheart deal with EA.
Xbox and Playstation offer subsidised hardware and arguably have a 0% rate given that so many titles are published in-house.
Nintendo offers an effective 25% rate as 5% of spend is rebated to customers' wallets.
Microsoft charges 12%
Epic charges 12%
Right now for example its basically impossible to make a reliable income just from PC, for the average solo developer or micro-studio, due to the insanely high 30% commission taken by Steam.
Its necessary to launch cross-platform onto consoles, and optimizing the graphics and control schemes for these devices means that PC is not the focus.
In the other hand, their policy for apps with user-generated content is stupid, and their stance on adult content is pure ideology that belongs in the 19th century.
Do that and the need for alternate stores, alternate payments etc. goes away.