Opening the App Store app transmits your hardware serial number to Apple, like a permanent supercookie, linking it to your email address and phone number and city-level location via client IP.
I'd much rather have multiple services, each of them isolated to the data that is relevant to providing their specific service than one service having it all.
Not saying breaches never happen with apple or google of course, it's just less often than your trusty todo list app being pwned and your clear text passwords being dumped online.
You raise a very good point though. You can't judge the security of a company by any metric except their record. It would be interesting to have a registry that logs breaches, how severe they are, and give an overall rating to them.
https://www.reuters.com/article/us-apple-fbi-icloud-exclusiv...
I too wish iCloud backups were E2E encrypted, but that is a very different claim from "Apple assumes you desire privacy from everyone but Apple." Apple knows you want privacy from Apple; their privacy policy is quite explicit about what data Apple cannot see.
iCloud Backup is not e2e encrypted, which means Apple either gets the full iMessage and SMS history (in the case of Messages in iCloud being disabled), or gets the e2e encryption key to decrypt the synced Messages in iCloud (which they already have, due to running iCloud).
Your link describes in detail what Apple can and cannot read. They seem to want their customers to know. So how did you conclude "Apple assumes you desire privacy from everyone but Apple?"
If you don’t enable backups for iMessages, they stay on your device.
Nowhere does it describe a back door that the FBI has access to.
The backups are enabled by default, on your device, as well as the devices of everyone else you iMessage with.
For iMessage to be end to end secured, you need to turn off iCloud Backup on each and every device you have, and everyone you iMessage with needs to turn off iCloud Backup on each and every device they have. If either you or your conversation partner misses a single device, Apple will get either the message text itself in the backup (if Messages in iCloud is disabled) or the message sync encryption key (if Messages in iCloud is enabled).
In practice, this never happens. Non-e2e iCloud Backup is an iMessage cryptographic backdoor.
A backdoor is a very specific claim that isn't backed up.
Defaults matter.
Apple had a plan to secure it, and (I understand) a partial implementation. It was killed specifically to aid surveillance capabilities. If that isn't a backdoor, I don't know what is.
You're not going to find proof in the EULA.