Yes this. Even worse I've noticed these new business entities are getting even better at pretending to be real businesses with websites, contact forms, pictures of buildings, and "about us" pages written in pretty poor english. I just searched for hose the other day and the first few pages of brands were: amayrose, JOOIKOS, Zalotte, Amazon Basics, Hooshing, FOXEASE, HAUEA, Knoikos, TUNHUI, POYINRO, HIYUTOY.

The second one gets caught for fake reviews, just put the name through another random generator and back up.

Trust is eroding, but every time we try and use an Amazon competitor we come crawling back. When do viable alternatives emerge?