Heads are harder to deal with unless you want to make your own stock.
I grew up on the coast, catching, cleaning, and cooking my own fish all the time. I know not everyone has those experiences.
Here, this link will set you straight, and it has a real discussion of the actual downsides and consequences of this practice.
https://en.wikipedia.org/wiki/Fish_meal
Rather than what you said, which is complete nonsense. I'd accuse you of lying, since you used that word, but I'll be charitable and assume you were exhibiting ignorance.
> Fishmeal is made from the bones and offal left over from fish caught by commercial fisheries. The vast majority of the fish from which fishmeal is manufactured are not used for human consumption; rather, fishmeal is generally manufactured from by-catch.[1][2]
What exactly are you trying to say? What is it that you don't like with my original comment? What do you disagree with? How does your fish meal link disagree with it? Can you articulate all that clearly, or do you just want to pick a fight?
Food waste starts with cultural norms that make some foods taboo, essentially. Like for example "offal" as the perfectly edible entrails of ruminants are derogatorily known.
This particular product may be totally lying about how fresh they froze their fish, but it's still not an oxymoron.
A dirty lie, at least when it comes to "no waste", when you consider that the skin, head and tail of the fish, or about 1/3 of its edible tissue, is thrown away as garbage, and lucky if it's made into pet food.
This is the convenience and advantage of rearing entire generations on food that doesn't look like food: that they never wonder what happened to the rest of the animal.
No respect for an other living thing.