Maybe this is wrong.
Perhaps we, the demos should be demanding a sort of "least favoured nation" [do I mean 'most'?] deal where content owners have to make works available to all streamers at the same rate. Disney sell to Disney Streaming Channel? They also have to sell to $streamingChannel at the same rate, then people can watch copyright content without channels manipulating the market by restricting access.
Then, if they don't want to follow that rule we should say 'fine, no copyright for you'.
Seems fair to me. I'm already so over every streaming channel monopolising content.
This is entirely my personal opinion.
Big hitters like Netflix presumably negotiate custom contracts, but 20% is the standard rate.
It might be up to the content owner to decide where to distribute it, but the content owners may feel like some platforms are especially burdensome to distribute on.