https://www.wastedive.com/news/ball-molson-coors-aluminum-ca...
EDIT: not trolling, i'm really curious. Fresh broccoli is available all year round everywhere and it is so much better than the frozen stuff. Why would anyone buy it frozen?
The vast majority of people in the world live within walking distance of a small neighborhood market.
The only time I go for fresh broccoli is when making a stirfry or salads.
I can see why fresh would be better if you were planning on eating the broccoli raw or perhaps steamed, but since I mostly use broccoli in soup or stir fries, it ends up fairly thoroughly cooked. In which case I don't believe I would notice a difference.
I purchase frozen vegetables (stuff like brocc, cauliflower, peas, carrots) because they come pre-chopped, last near indefinitely so I don't have to worry about finishing them before they rot, and whatever amount I want at that moment can just be poured out of the bag, pre-chopped, into whatever (usually single pot) meal I am making.