Well, not typical for HN, a lazy question. But I'll bite. You could have looked at the video, it's only 2 minutes. ID.4 is a pretty boring/normal looking car.

Now, for the e-initiative, it's an e-initiative all right. A $86 billion over 5 years e-initiative (https://www.reuters.com/article/volkswagen-strategy-idUSKBN2...) :-)

ID.4 is based on an entirely new VW platform (https://en.wikipedia.org/wiki/Volkswagen_Group_MEB_platform) which is already used for 6 models and it will probably be used by 60+ in 2 years' time.

It's practically VW's future. They're betting the farm on it.

It’s boring/normal looking relative to other EVs but it’s still a bit of an e-concept compared to a typical ICE car.

Compare: https://en.wikipedia.org/wiki/Volkswagen_ID.4 vs https://en.wikipedia.org/wiki/Audi_Q3

I think that if there is any real difference, it's really minute and not worth arguing about...

I went from a Bolt to now having an ID4. So far it seems to fall in the VW but electric category (although this is my first VW, so take that with a grain of salt). Major things I prefer over the bolt: nicer (in my opinion) interior, more interior space, travel assist is pretty awesome, slightly longer range, and higher fast charging rate. The higher fast charging rate is what's making it more viable for us to take that instead of my wife's gas car for trips, since charging stops don't need to be as long.

The ID.4 could be considered to be an electric version of the VW Tiguan. It is similar in internal size and capacity and it targets the compact CUV customer but with electric drive train. It does use a newer platform. Even the styling is quite restrained and conservative compared to other EVs.

Well, it's the same platform as all their other cars. So I'd say it's a VW.