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A comment on Nobody is joining Google's FLoC. Parent comment

Re:Nobody is joining Google's FLoC by xnx on Friday April 16, 2021 @04:42PM (#26838850)
Content providers want third party cookies. Users have no idea what third party cookies are. Any deprecation of third party cookies will have to come from the user-agent (Safari and Chrome being the only ones that matter).
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Re:Nobody is joining Google's FLoC by amluto on Friday April 16, 2021 @05:05PM (#26839082)
Content providers don’t. Advertising networks do. If the whole industry moved to content-based advertising, the content providers would be just fine.
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Re:Nobody is joining Google's FLoC by GekkePrutser on Friday April 16, 2021 @09:54PM (#26840989)
Yes even the advertisers don't care. It's the networks themselves that build value worth big data that keep the myth alive that tracking is necessary for advertising.
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