Re:Nobody is joining Google's FLoC
by mpol on Friday April 16, 2021 @04:31PM
(#26838744)
Third party cookies are already on the way out, allthough it is going very slowly. But if that is already happening, I see no reason to replace it with something that is going to stay and is only slightly better. Being patient is easier and better, it will be a question of a few years I suppose, instead of, I don't know, forever? :)
[ Parent
| on HN ]
Content providers want third party cookies. Users have no idea what third party cookies are. Any deprecation of third party cookies will have to come from the user-agent (Safari and Chrome being the only ones that matter).
Content providers don’t. Advertising networks do. If the whole industry moved to content-based advertising, the content providers would be just fine.
Re:Nobody is joining Google's FLoC
by GekkePrutser on Friday April 16, 2021 @09:54PM
(#26840989)
Yes even the advertisers don't care. It's the networks themselves that build value worth big data that keep the myth alive that tracking is necessary for advertising.