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Re:Nobody is joining Google's FLoC by mpol on Friday April 16, 2021 @04:31PM (#26838744)
Third party cookies are already on the way out, allthough it is going very slowly. But if that is already happening, I see no reason to replace it with something that is going to stay and is only slightly better. Being patient is easier and better, it will be a question of a few years I suppose, instead of, I don't know, forever? :)
Re:Nobody is joining Google's FLoC by xnx on Friday April 16, 2021 @04:42PM (#26838850)
Content providers want third party cookies. Users have no idea what third party cookies are. Any deprecation of third party cookies will have to come from the user-agent (Safari and Chrome being the only ones that matter).
Re:Nobody is joining Google's FLoC by amluto on Friday April 16, 2021 @05:05PM (#26839082)
Content providers don’t. Advertising networks do. If the whole industry moved to content-based advertising, the content providers would be just fine.
Re:Nobody is joining Google's FLoC by GekkePrutser on Friday April 16, 2021 @09:54PM (#26840989)
Yes even the advertisers don't care. It's the networks themselves that build value worth big data that keep the myth alive that tracking is necessary for advertising.