> FLoC is still far better than third party cookies

I don't care because my browser blocks third party cookies.

Your last point would more accurately be stated as "If we are going to have tracking, ..."

To which I say, let's not have tracking at all, instead of choosing between crappy cookies and even more potentially crappy FLoC.

Reverting to advertising without tracking is entirely possible, it just disenfranchises a whole host of greedy manipulative jerks who will do anything for a buck.

>95% of the internet wouldn't exist without it.

And that would properly be a good thing.

- FLoC is still far better than third party cookies I'd take issue with 'far' better, and it has the additional problem of turning the privacy issue in to a moving target. How long did it take to get the wider public and legislators moving on tracking cookies? Now it's a similar issue, just it's called FLoC and its code on your own machine doing the spying.

- A world without advertising Super disagree that this at all an issue. Most of the revenue that gets eliminated is for stuff that people wont pay for anyway, and I question its value if that's the case. Personally I think all advertising is an utter blight, and couldn't care less if it goes away forever and takes its revenue with it. It will be a struggle for a while, and many small sites will fall. The stuff that will be left is stuff that's hopefully worth the money people pay for it, or run as a passion project.

Advertising without any sort of tracking just based purely on inbound search queries is still really good advertising and better than older ways. What most people don't want is a profile following you around everywhere.

For Google Search it is, that doesn't apply to the millions of websites that aren't search engines and require monetization to be profitable.

But even if it were so, what would be the problem if 95% of the internet wouldn't exist?