apple tv+ is just not robust or differentiated enough from netflix, hbo, disney+, or anything else to be a thing. disney+ goes all-in on family, while hbo goes all-in on adult. netflix has the all-you-can-eat buffet model where you'll be comforted to find something, anything, to watch in a pinch. apple tv+ has nothing like that. there's no brand or identity to form a memorable market segment around.