i honestly can't remember offhand, it was that unmemorable. maybe i should have said staid or sterile rather than tone-deaf.

apple tv+ is just not robust or differentiated enough from netflix, hbo, disney+, or anything else to be a thing. disney+ goes all-in on family, while hbo goes all-in on adult. netflix has the all-you-can-eat buffet model where you'll be comforted to find something, anything, to watch in a pinch. apple tv+ has nothing like that. there's no brand or identity to form a memorable market segment around.

Ah okay. I find Disney+, marvel, abc, cbs to be tone deaf. Sure that’s part of their identity. It’s still not good. I’d take Apple TV+ over CBS, ABC, Disney+ any day. Even if it never gets any more content.