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Re:Apple Fitness+ introduces new workouts, trainers, and Tim... by et-al on Thursday April 15, 2021 @03:35PM (#26825169)
> Phase 1: Social Media Fitness, Phase 2: Gamification of Fitness

We definitely saw this with Nike+ back in the late naughts [0]. Then Strava in the mid-teens, and now Peloton.

Competitive people want to compete with their friends, not just against themselves.

[0] https://en.wikipedia.org/wiki/Nike%2B

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