True, but it's the difference between making a single product that's identical and consistent, versus a made-to-order item. Inevitably when making a single high volume product, engineering decisions are made which reduce the envelope of theoretical potential capability compared made-to-order.

Right now I can go to the store and grab a console. If I'm not alright with a car on the lot of a dealer, I'm selecting exactly what I want, paying a bunch more, and waiting many weeks to take delivery. It's hugely more complicated from a manufacturing and supply chain standpoint - simply a different operating model.