I’ve lived in the UK and Germany and it’s incredibly rare that I’ve seen prices printed on the goods themselves. There’s a label on the shelf with the price. Even when there is a price on the box (usually much smaller stores - never supermarkets), the label on the shelf is often a different price.

To complement, in the EU, if you have two prices, one on the shelf and one on the box, the cheapest one is the right one. The only goods where prices are printed on the "box" are not in boxes, they are books or clothes.

When items get individual prices, they are usually small sticker prices and effectively only in small shops or discount prices in bigger stores.

It's not entirely that simple - if there's a store branded price on the shelf or a sticker, that takes precedence over any MSRP printed on the product itself by the manufacturer. Otherwise people could just rip off store branded stickers and opt out of the store's markup.

Maybe it's just not become an issue since the MSRP on most product packaging here is in £ or $ as they just reuse the UK or sometimes US packaging so it's clear that price is not aimed at Irish consumers.

The seller decides on the price, and labels the goods accordingly. Whatever "recommended retail price" may be printed on the box is of course covered with a sticker with the actual price.

It's about consumer protection. Buyers must know exactly how much they will need to pay to purchase an item BEFORE they pay. It would be unfair to expect consumers to calculate these things.

In Europe and the UK that won't fly. If it came with a price printed on the box, that's the price they should sell it at.

Not a lawyer not legal advice.

Not correct. The price on the 'Box' is the invitation to treat [0]. The price you pay in the UK is the verbal Offer at the checkout. They may/should sell it a the RRP, but it is not correct in law.

[0] https://en.wikipedia.org/wiki/Invitation_to_treat

Or less, as the store is allowed to discount (officially the reverse: the manufacturer is not allowed to set prices of anyone except themselves, so if a store takes almost no margin or even sells below price, the manufacturers is forbidden to even talk about it.

> but it would be unfair to expect retailers to charge the MSRP and eat the tax themselves because some areas have zero sales tax but others have a 10% tax.

I disagree. If you want to sell something to a market then you should tailor your product to that market. That means doing some basic research about what the local taxes and laws are.

If you travel even 10 miles (16 km), sales tax changes. It is at the county level. The manufacturer cannot afford to analyze this level of granular market and the associated sales tax.

Ideally, the seller should list the price + tax if it is physically sold in a store. This should be fixed (along with the tips culture in US).

Online retailers still have this problem. Sales tax is literally based on the zip code you enter during the checkout page.

So how can this problem be solved? The only solution I see is a federally controlled fixed sales tax similar to EU. But, that would be unconstitutional in US. States hold the power and additional municipal taxes are at the county level.

I think you're trivializing the matter. I've had several conversations with Europeans about it and we eventually come to an understanding that its not easy. On surface, it sounds simple if we assume is a simple nation-wide VAT tax.

Its because your argument fundamentally does not hold water. "It would be too hard for manufacturers..." just is not true. You are trying to tell us that the only way to price something is printed on the original box (not even the product! just the box) and that it would be too onerous to expect them to price at each location accordingly. Are you really trying to insist that a sticker is too hard? Too onerous a task?

Perhaps you're mistaking seller vs manufacturer?

If the former, I already said:

> Ideally, the seller should list the price + tax if it is physically sold in a store. This should be fixed (along with the tips culture in US).

You could pay consumer tax not by the place you live in but by the place where business is located. Any additional taxes could be added by independent institution. Something like customs, just on local scale.

Living in couple of countries In EU and Asia, I can't imagine not knowing total price up front. It's pushing legislation problems on the end customer.

It creates a massive market force to drive down sales taxes. You could imagine that most companies would want to be established with lowest sales tax so as to increase their profit margins or to beat the competitive price of goods and services.

So, now, you have a new problem. Top counties with lowest sales tax in the US will massively attract more businesses forcing the rest of the counties to reduce their sales tax too.

The entire problem boils down to federal vs. local control. US is structured with a balance between local, state and federal powers.

I don't see the problem here.

I think you're being disingenuous. It's not on the manufacturer to make sure the product has the right price tag on it, but on the seller or shop. European shops put price labels on the shelves and their own tags on discounted or specialty goods.

The online retail problem is also trivially solved. If I got to the US version of any online shop as a EU resident I'm usually first greeted by a "which version do you want to browse" popup asking me if I really want the US version and not a different country. This affects the default language, currency and locale as well as pricing. There's no reason they couldn't ask for your zip code if they already have to do these calculations at checkout anyway.

The problem is that there's no reason US companies should do this because there's no competitive advantage in having transparent pricing. This would require legislation (probably at the federal level) but once there's regulations, you'd see these solutions pop up everywhere overnight.

It's funny to hear Americans lament about how it's hard to do business in the EU because of the many differences between countries and then turn around and use state or county differences as an excuse why it's "just too hard" to do what companies are doing in the EU. At this point I wonder if Californians are seeing the same "sorry, we can't figure out how to show you this website without harvesting your data" error pages on US news sites given how strict their new privacy laws are.

>Online retailers still have this problem. Sales tax is literally based on the zip code you enter during the checkout page.

Can't you ask the zip code before checkout, a popup like "If you want to see the real price enter the zip code now"

On the physical store don't you have in US prices printed on paper stickers? Are prices printed on the bottles and boxes and all stores will have the exact same prices? So if this is something you never seen in US let me explain how is done, some products have a recommended price printed on them but shops can put their own larger or smaller price. You will see also labels with full prices s tricked through and discounted prices printed under.

I also seen shops rotating the prices daily, like if they have 2 products A and B , you have prices like

Monday A: 10$, B:20$ Tu: A:11 , B:19 We: A:12 , B:18

so on, I am surprised that the US does not use this scummy price rotating tactics. The "scam" is that the shop will put an ad on radio and say "bananas only X$" , next day the ad will say "milk only Y$" , and each time you will hear the ad you think "this shop has cheap products, I should buy from there" but when you visit the banana will be cheap but in that day mil is expensive, 3 days later will be reversed.

Lots of other things also vary city-by-city, like rent and income or business taxes. Equal MSRPs impose an unfair burden on retailers in expensive places in pretty much the same way as local sales taxes. Businesses everywhere else manage these difficulties without cognitive burden for customers.

Having lived in the US this reasoning makes absolutely no sense. It's not like every store charges MSRP or that stores don't have sales. Every store pretty much has its own pricing and they have no problem showing this specific store's pricing without the added tax. It would be ridiculously simple to show that specific price with taxes added.

So you mean the seller doesn't know the final price before selling? They can't relabel products themselves or they can't mention the final price on the shelves? They just don't want to do it.