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A comment on Brave disables Chromium FLoC features. Parent comment

Re:Brave disables Chromium FLoC features by roody15 on Saturday April 10, 2021 @10:27PM (#26767044)
The issue with FLoC is it based on a false premise. Advertising can be successful without needing to build a tracking profile on a person as they traverse multiple websites.

For example if I visit a website that follows trends in computer hardware... advertisers may pay to put ads in this site to PC parts, etc. If I visit a site about popular camping locations.. advertisers can purchase ads that are relevant to camping,gear, travel etc.

The very idea that we need a tracking identity that monitors and identifies behavior from site to site is ridiculous.

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Re:Brave disables Chromium FLoC features by ocdtrekkie on Sunday April 11, 2021 @12:19AM (#26767459)
It's based on a lie, but it's also a lie that's entirely fundamental to Google's existence: The reason Google is the giant it is is because of the delusion you need user tracking and that only Google has enough user data to do it well.

If you get rid of user tracking, anyone or their brother can sell ads, and then why deal with Google?

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Re:Brave disables Chromium FLoC features by dillondoyle on Saturday April 10, 2021 @11:44PM (#26767329)
That retargeting goes away with many of the changes that are being pushed
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Re:Brave disables Chromium FLoC features by charcircuit on Sunday April 11, 2021 @05:06AM (#26768742)
If you were right Google would not have personalized ads enabled by default.
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Re:Brave disables Chromium FLoC features by krisdol on Sunday April 11, 2021 @01:14AM (#26767641)
This is called contextual advertising, fyi.
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