So, I think I mostly agree with your stances here, but I take major issue with this:

> Why would a company ever do anything out of the goodness of their hearts?

Because a company is made of people. I won't fault a company for following market incentives, but questions like yours sometimes imply that a company shouldn't do anything out of the goodness of their heart. Then you get people saying stuff like the company's goal must be to maximize shareholder value and stuff, and getting angry when a company does something out of the goodness of their hearts, which I take issue with. <end rant>