It's not really new data, it's just scam SMS I've received in the past has never shown any sign of knowing anything other than my phone number. Now you can buy phone numbers and pull personalisation data unrestricted from your copy of Facebook's database for each of them. I'm sure sophisticated scammers already were, but now everyone will.
This is why facebook can say to advertisers, "We mostly have young people using our service. So please put your money on our company"
And yes using account of 60-70 year old always receives less ads :D
Suppose you can get a list of people studying there, their names, and their phone-numbers. Faking this SMS and putting a payment that goes to you instead of uni would be a nice way to earn about 2000 euros per student who falls for it.
They don't email this information? They don't put it on an online notification system? I have no idea why SMS seems like the logical option for this.
That doesn’t justify the security implications of doing this...
I have considered faking the SMS message, with the payment link saying "imagine this wasn't a warning message but an actual payment request, please tell the university this is unsafe". But sending that kind of mass SMS is not easy, nor is finding the correct phone numbers.
With a correlated leak like this, it's super easy for me to find your profile, see who you are, what you look like, even from just your profile picture I could potentially see you have a daughter yourself, so I can target your mother that something happened to her granddaughter and you, which would make her pay up even faster possibly.