More charitably, people have an instinctive tendency to bend over backwards to apologize for things they're not responsible for in the interest of cordial relations. This is good if you're casually trying to make friends, but bad if the other party might take you to court. Companies therefore very reasonably explicitly correct for this behaviour.

Yeah, I agree. Avoiding apologies is probably a good idea for the company. The part that stuck with me was the "acceptable" pseudo-apology.

Not apologised at all comes off better than a backhanded apology IMO.

You're right about it being a tricky attempt at faking an apology.

But the below isn't correct:

> Right, so the company is saying "I will never acknowledge our mistakes because if I do we might have to fix them."

I probably didn't word it perfectly in my original comment, but the company did acknowledge mistakes quite often after assessments of the claimed faulty/broken/whatever product (roughly 30% of faulty claims were approved and either repaired or reimbursed from memory). The rejected claims were often taken to court (like 15%) due to the value of products.

I was mostly commenting on the deception of only allowing pseudo-apologies.