Americans on YouTube should pay taxes in EU on EU ad views or YouTube should leave EU.
But I think in practice EU is thinking more in direction of simply taxing global profits of tech giants.
> The new rules will also change how profits are allocated to Member States in a way which better reflects how companies can create value online: for example, depending on where the user is based at the time of consumption.
Seems like currently EU is in the process of public consultations on a new digital taxation [1].
I'm not sure how the details changed since the proposal, or where they will go. But EU is certainly moving on it.
[0] https://ec.europa.eu/taxation_customs/business/company-tax/f...
[1] https://ec.europa.eu/info/law/better-regulation/have-your-sa...
Since when is YouTube more powerful than national governments? People seem to be under some confusion as to how business works. The governments tell YouTube what YouTube has to do to operate in their jurisdiction, and YouTube either does it, or leaves that jurisdiction.
If Togo made the demand, you can leave. If the US or Germany make the demand, you say, "Right away sirs", and you start collecting their taxes.