You see it happen on different levels a surprising number of times.
Appropriately, a manager spoke to me telling me this was unacceptable (though he did concede the goal was stupid), and gratifyingly the official goals soon changed to reflect an appropriate balance of consistency with a customer as well as some degree of overall throughput.
The drawback there is that accurately reflecting what they want in hard metrics might not really be possible because it does come down to a judgment call where the exact balance between support quality and throughput lies (and it's often a shifting balance as well, depending how much support load there is). Which is probably why managers fall back on stupid but easy-to-measure metrics.
Outside of numbers. The same logic applies to fact checking sites which is why I always question why so many people use them to refute arguements. The authors decided what was deemed a good source.
A dirty secret I’ve noticed of the most controversial issues at the end of the day can be argued successfully both ways, so the fact checkers effectively choose the side they agree with. For example, should Texas be demonized for removing their mask mandates? Lot of areas in Texas are very remote. Texas is more insular of a state than say New Jersey. Federalism and US legal history typically affords states the latitude to make decisions for themselves based on their populations desires. To what extent does interstate commerce (flying out of Texas for example) justify outside/Federal force to upend Texas sovereignty? Lot of people try to argue Texas is just wrong but it’s deeper than that.
Notable potential Goodhart's law situations:
- Testing in education
- GDP (or a number of other economic indicators) as a measure of economic performance/target for economic performance
- Healthcare outcomes along a number of axes
you can't argue against numbers, you can absolutely argue against arbitrary numbers (like in this example the premise is that the app produces reliable results, which it does not and anyway it should be proved with good, hard to dispute, numbers)
From 'personality scores' for applicants, to social credit scores, and in this case the quality of writing in a newspaper.
After all mercury is in retrograde, and that's a scientific fact.