I am little confused.
It is write-only from vendor side seems like vendor will sign something for authenticity. Something like token signature.
So it has to have my "pod ID", otherwise I can replay this data, with another "pod ID".
Ofc netflix or your pod, can rotate this ID, but that also requires netflix etc to constantly sign new IDs.
Depending on "data pod" implementation you could also have the "netflix.com" managed fields only be editable by a call from "netflix.com" API, which I then decide to approve for bidding or not and at which price, without me being able to directly edit those fields. Basically write-only from the vendor side to prove authenticity.