The point is that typical Latino people aren’t in the NYT’s and NPR’s target audience. That’s why those outlets use terms like “Latinx” that polling shows are unfamiliar to most Latinos. (I’m using the example of Fox News just as the banana for scale, so to speak. If you have a preconceived view that people of color who watch Fox News are relatively rare, ones who read the New York Times are rarer still by a large margin: https://images.app.goo.gl/vgyXCnAoS8TdPYU3A)