The problem is that over time companies are consolidating into a few monopolies which are entirely out of public control, and these companies effectively control almost all distribution.
It depends what “power controlling entity” you see being the risk - is it the elected government or is it large powerful corporations with unelected leadership?
It is the same core sport, just a different team playing with less rules.
The problem is Far bigger than that, and the implications are indeed frightening. And Why is that... simply because a societal precedent has been set which could allow the Government to use this as a linchpin to control All speech and by default All Thought. When you control what people can say you also control what they think.
These companies don't operate on the same kind of logic as the courts do - this sets no precedent. Amazon and eBay could block the sale of any book tomorrow if they wanted to; they could have done it yesterday, as well. The real power these structures espouse is to get us bickering over children's books, rather than devoting our energies towards things that actually matter.
I did Not say "Legal Precedent". And it is Absolutely an "example" of Society believing that certain ideas, and not necessarily racism (and to be clear if you are a racist you are a complete idiot, and beneath contempt); should Not be allowed to be expressed.
Took a while to find a comment that sees to the heart of the issue.
I'm not American, and in my country quite some speech is forbidden or can get you jailed (fuck de koning!).
So maybe for me such state censorship 'forbidding speech' is clearer distinct from 'decreasing the reach of speech'?
But more important than that is the societal aspect: censorship is ultimately a propaganda tool. You don't have to imprison people to silence ideas; simply hiding them from the public is more than enough.
The reason this is the more important of the two is because it is what influences public opinion. Propaganda is an incredibly powerful political tool and freedom of expression is, also an opposing force to it.
If you want to host some incredibly terrible text or blog, and magically no DDoS protection provider at all wants to protect you because you're such a terrible person, your reach is 0%, you are knocked off instantly and down 24/7. The government or state never had to say a thing.
In many parts of US, Walmart might be the only store people have access to, it is infeasible to get anywhere else. Having to drive several hours to the nearest city is practically reducing reach to nothing.
This obviously doesn't apply to people that can pop on Craigslist and pick up a copy of a book, or order it from eBay, or any of the hundreds of other shops that might have it. But there is a huge amount of the country where you are quite literally down to one or two retailers. Partially due to those one or two retailers completely taking over the area and outpricing every small shop there is.