Where I work [big-co], it is mandated that all of our services are GDPR-compliant, regardless of worldwide location.
The only people who hate GDPR are ad-industry parasites. To that I say: good riddance, and don't let starvation hurt too much on the way down.
On a committee recently we had a large argument if we could email some professors to nominate their PhD students for a price. We had one person very strongly arguing that we can't "because gdpr". Because of people like that many people think that they personally can't do things anymore that they were used to.
Broad generalizations are nice, but my experience on HN shows that it’s also people who don’t understand the law. Complaints about cookie banners and popups that you’re powerless to stop as an American do exist.