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Re:When did generic grocery brands get so good looking? by subpixel on Wednesday February 24, 2021 @11:58AM (#26252252)
I am something of an insider, and I can tell you in-house brands are what drive profits. See Amazon: https://www.amazon.com/b?ie=UTF8&node=17728530011

The true pioneer in this space is of course Trader Joe's.

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