This is why it's important to support distributed alternatives: https://the-federation.info/.

Not user friendly = nobody is going to use this

Every project is user-unfriendly in its infancy. But not all are helpful to the society.

Difference is they don’t create or license the content.

If you have enough users writing enough content then you don't need to write the content yourself.

Simply delete the things you disagree with to control the narrative.

It's barely different then writing it yourself.

Why delete when you can just adjust it's priority in people's feeds.

But they select it. Which, in today's world were almost everything that is imaginable is created, is basically the same.