Reddit valued at $6B on a $250M round

Re:Reddit valued at $6B on a $250M round by alexbrower on Tuesday February 09, 2021 @12:03AM (#26074090)

Most Reddit readers worth real advertising $ use ad blockers of one kind or another. I’m happy for the Reddit team, and hope they’re able to make a responsible revenue stream out of the fundraise.

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Re:Reddit valued at $6B on a $250M round by Gustomaximus on Tuesday February 09, 2021 @12:15AM (#26074152)

As a marketer, Id position non-techy people are well worth advertising to also.

That said on the bunch of times I've tested reddit paid ads its always has one of the worst ROI's. A good organic campaign is far better if you have the ability to engage people in a genuine way.

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Re:Reddit valued at $6B on a $250M round by colinmhayes on Tuesday February 09, 2021 @12:49AM (#26074316)

They're monetizing the app and forcing mobile users onto it. The desktop site is just a way for them to acquire mobile users.

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Re:Reddit valued at $6B on a $250M round by alex-wallish on Tuesday February 09, 2021 @01:31AM (#26074543)

I'm curious, what makes the mobile app easier to monetize than their mobile web version? I get that push notifications can help bring people back, but other than that what benefit do they get by forcing people from web to native?

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Re:Reddit valued at $6B on a $250M round by dageshi on Tuesday February 09, 2021 @04:32AM (#26075516)

No ad blockers in the app.

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Re:Reddit valued at $6B on a $250M round by darknavi on Tuesday February 09, 2021 @01:00AM (#26074360)

Glad they haven't restricted API access other than newer shit features. I'm going to be sad when Apollo stops working one day as it is an amazing iOS experience.

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