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A comment on Google’s approach to replacing the cookie is drawing antitrust scrutiny. Parent comment

Re:Google’s approach to replacing the cookie is drawing anti... by imtringued on Thursday February 04, 2021 @03:33AM (#26023754)
Google can probably track you without cookies if you use Google Chrome. If they remove alternative methods of tracking they end up eliminating competitors.
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Re:Google’s approach to replacing the cookie is drawing anti... by mcosta on Thursday February 04, 2021 @05:43AM (#26024306)
> probably

How?

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Re:Google’s approach to replacing the cookie is drawing anti... by aembleton on Thursday February 04, 2021 @06:14AM (#26024431)
Chrome could provide an API that gives a GUID for that user, or that user session.
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Re:Google’s approach to replacing the cookie is drawing anti... by lmkg on Thursday February 04, 2021 @10:08AM (#26025918)
This exists and is used today in production. The feature is called "Google Signals." It can be used as a replacement for the identity signal (read: cookies) for Google Analytics and Google Ads.
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Re:Google’s approach to replacing the cookie is drawing anti... by Yizahi on Thursday February 04, 2021 @05:42AM (#26024300)
Which would be great. Minus one surveillance corporation in the world - the better for humans in general. Then we either split and regulate Google by government if we are lucky, or it stays as a surveillance monopoly, but there will be less surveillance anyway.
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