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A comment on Google’s approach to replacing the cookie is drawing antitrust scrutiny. Parent comment

Re:Google’s approach to replacing the cookie is drawing anti... by aembleton on Thursday February 04, 2021 @06:14AM (#26024431)
Chrome could provide an API that gives a GUID for that user, or that user session.
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Re:Google’s approach to replacing the cookie is drawing anti... by lmkg on Thursday February 04, 2021 @10:08AM (#26025918)
This exists and is used today in production. The feature is called "Google Signals." It can be used as a replacement for the identity signal (read: cookies) for Google Analytics and Google Ads.
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