Nothing. TFA just says that if you want to say that, and you use the (fully appropriate) word "consequentialism", there's a high probability it'll derail the conversation into debate about philosophy.

Well ac'shually in normal philosophical use "consequentialism" means the morality of an action depending only on the consequences of that action. And that is a much more controversial (and IMNSHO wrong) proposition.

Step, step, step, KBOOM!