Well, it is Dutch. Just saying it isn't doesn't change anything. They're registered in the Netherlands and operate in accordance with Dutch laws.

It's a large group of companies, with various bits of that group registered in various countries and obviously operating (mainly) in accordance with local laws.

Basically "IKEA" as a total entity is split into two parts, one is the stores and things related to that like customer support and property management. That bit is ultimately owned by a Dutch holding company and then a Dutch foundation.

The other bit is "the concept", the design and production of the furniture, and the logistics. That is ultimately owned by Interogo Foundation registered in Liechtenstein.

https://en.wikipedia.org/wiki/Template:IKEA_ownership_chart

In practice it's all controlled by the Kamprad family, which currently live in England and Belgium according to wikipedia.

Reportedly the reason to have ownership in the Netherlands is to avoid taxes, which is a integral piece of the IKEA culture of cheapness.

You're missing my point. If we're "accusing" Ikea of being a Dutch company, it's because the laws of that country allow the creation of tax havens.

If the Netherlands would rewrite those laws, the Kamprads wouldn't be able to do what they're doing.

Yeah and so is Ferrari. Wouldn't call them a Dutch company.

Dutch. It's Swedish for common sense.

Somewhere a marketeer is laughing really, really loud.

Dutch. Romanian for tax haven and rich people dodging taxes.