It's not that life's passing me by as I punch a keyboard at a big multinational, no siree, it's those those people posting pictures of themselves having fun who are the real fools.
A lot of behaviour that otherwise seems nonsensical can be explained by social signaling.
Why do rich people often spend tons of money on things they don't need or use? To impress other rich people.
A lot of behaviour that otherwise seems nonsensical can be explained by the flying spaghetti monster.
Why do rich people often spend tons of money on things they don't need or use? To impress the flying spaghetti monster.
The social sciences for a long time were just ancient white men writing ever larger treatises "explaining" everything. None of it had any explanatory power and fell apart at the slightest mention of an actual experiment.
This doesn't refute anything, in fact it reinforces the theory! Why did I make a claim about what you did over the weekend at all other than to signal to you about it? And of course I care what you think, because that's the entire point of social signalling.
I could say your entire response was a signal itself, and you're not consciously aware of how signalling is driving your behavior. At this point the theory becomes useless.
A good theory has hypotheses that can be (in)validated.
Person A: "Social signalling explains all of human behavior!"
Person B: "But how do we know that's true?"
Person A: "Who cares? It explains everything."
Person B: "So what can we do with this knowledge?"
Person A: "Explain things we already observed to be true."
Person B: "So what have we gained from this information?"
Person A: "A theory that explains everything."
Person B: "But that theory doesn't actually teach us anything new?"
Person A: "Yep! We already know everything! Wooo!"