Yep. And also usually more expensive. I can't understand, I'm paying more for less.

I didn't belive this before but we need a sugar tax. We also need to have strict dietary guidelines on how much sugar is acceptable per gram of food.

You’re probably paying more for the same weight or volume comprised of ingredients more expensive than sugar.

I know you’re being facetious but on top of the marketing appeal: Less sugar means more tomato?

True, usually the bottles are smaller though. But I'm not sure of this.

Less buyers also means less economy of scale.

It is sweetened with sucralose. Presumably they wouldn't have been able to market a sugar-free version without sugar substitutes.

Wow, I didn't know that. I see "sugar free" I'm expecting the same thing without sugar, not a substitute.

Really more of a "diet ketchup" in that case...

I really don't think tomatoes need to be sweeter than they are naturally to make decent ketchup. I'll be on the lookout for ketchup that is "sweetener free" in the future.

I've found sauces tend to be more vinegary, at least low fat salad sauces. Salt should also be looked out for too.