I am a staunch supporter of the space program, but... the Apollo program also got cut before it had achieved its objectives, and probably never would have made it to the moon at all if Kennedy had lived.

Also, the external pressures to be the first on the moon instead of the USSR we're quite high.

Kennedy was looking to either cancel Apollo (due to skyrocketing costs), or try to get USSR onboard for it (which probably would have caused it to stall). In addition to that, Apollo was extremely unpopular for the entirety of its existence, save for a brief period in the middle of 1969.

The space program's history is very different from what most people imagine it to have been.

I don't think this is a fair characterization of the situation, but my knowledge is mostly based on one book, Reaching for the Moon, a Short History of the Space Race[0], that I recently read.

You're right that Kennedy was ambivalent about it, and that working with the USSR was floated, but ultimately he did decide to go ahead with it. And there were people opposed, but "extremely unpopular" doesn't sound right. Like, I think the majority of the population was broadly in favor.

[0] https://www.amazon.com/gp/product/030023046X/

Take a look at this article: https://www.space.com/10601-apollo-moon-program-public-suppo...

They do often tell analysts this. I have heard Ruth say countless times that they invest for the long term. This usually buys lots of time but ultimately it does need to show financial outcome. It would be strange to not expect this.

I googled “ruth invest for long term” and sure enough here is a video:

https://youtu.be/UYoSyLqv9rM

She does say this quite a bit!