Monopoly is one part of antitrust laws but you don't have to be a monopoly to be breaking antitrust laws. This is pretty clearly anti competitive. Other examples would be price fixing or bid rigging (where you purposefully underbid so your competitor can win the contract for cheaper. And then your competitor does you a favor later).

> This is pretty clearly anti competitive.

No more than a Ford dealer buying a billboard outside a Chevy dealership. It's not anti-competitive to advertise in the same place your competition advertises.

The issue with Facebook doing this is the fact that they're a huge company that is buying these ads where the smaller company cannot.

It is illegal and anticompetitive to be a huge company using enormous resources to squash competition for smaller firms. There are many ways in which this is done. Not all of them are illegal, depending on how you look at it.

My opinion: Buying marketshare is usually bad for the user.

> The issue with Facebook doing this is the fact that they're a huge company that is buying these ads where the smaller company cannot.

You're telling me Coke can't advertise soda because there's a small local craft soda manufacturer here in town?

At the very least, they shouldn't be allowed to advertise for the words "Local Craft Soda (tm)" -- especially if competitor's name is what they are buying.

You are missing the point. The whole issue is that they are advertising with their competitor's name.

In most european countries whatsapp is the no 1 medium of communication by far. I don't use it so i know in how many areas it has spread.

Source of this info? In Poland people use mostly Messenger. None of my friends use whatsapp. Telegram or Discord are both more popular.

I can also say by having lived there that it is the same for Germany, Switzerland, Spain and Italy. There will always be an exception to the norm, but it is clear that Whatsapp is the number one tool for instant messaging/calling.

I live in germany and whatsapp is dominant in all social circles i have been in.

When I lived in Holland it was #1 by far (as of 10 years ago)

When I visited some friends in Chile it was also #1 by far

It's actually really annoying that all my international friends are on whatsapp while all my US friends are not.

Facebook and Whatsapp are effectively the same entity, as the recent requirement of sharing Whatsapp data with Facebook shows. It's basically Microsoft with Windows and IE using special hidden dlls to execute faster than Netscape and that was of course a landmark and exemplary example of anti-trust abuse by a non-monopoly in either OS or browsers. Facebook needs to be broken up and the special ownership rules privileging Mark Zuckerberg need to be removed.

Yeah thats pretty much exclusive to US and Canada. Outside of upper North America, WhatsApp is to be expected.

Not true for the UK either. I don't even have whatsapp installed, currently.

You might not,but you don't speak for the UK. WhatsApp is ubiquitous here (in England), getting people away from it has been a challenge for years.

Whatsapp is extensive used across the UK. I don't even know where you'd get the idea it's not.