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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by rocqua on Sunday January 03, 2021 @06:11PM (#25626177)
If advertising is an arms race with more total cost than total benefit, that would be an argument that advertising works. Because anyone, at any given time, will benefit from running advertising.

It also means advertising is a net loss to society, but that is separate from the question 'does advertising work'

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by xapata on Sunday January 03, 2021 @11:12PM (#25627863)
> net loss to society

Not so clear, especially before internet search engines existed. As a consumer, I find it useful to know what's available for me to purchase.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by amelius on Sunday January 03, 2021 @06:36PM (#25626353)
I think you rephrased my comment, yes.
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