Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by amelius on Sunday January 03, 2021 @05:03PM (#25625672)

They only lost market share because everybody else was still using advertising. Therefore, this is not a test in favor of advertising (only in the prisoner's dilemma sense).

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by rocqua on Sunday January 03, 2021 @06:11PM (#25626177)

If advertising is an arms race with more total cost than total benefit, that would be an argument that advertising works. Because anyone, at any given time, will benefit from running advertising.

It also means advertising is a net loss to society, but that is separate from the question 'does advertising work'

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by xapata on Sunday January 03, 2021 @11:12PM (#25627863)

> net loss to society

Not so clear, especially before internet search engines existed. As a consumer, I find it useful to know what's available for me to purchase.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by amelius on Sunday January 03, 2021 @06:36PM (#25626353)

I think you rephrased my comment, yes.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by pkalinowski on Sunday January 03, 2021 @05:57PM (#25626063)

So advertising works? If it didn't, those buying ads would not take the pepsi market share

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by andrewflnr on Sunday January 03, 2021 @09:17PM (#25627307)

If you're running a company, "just stop being in a prisoner's dilemma" is not one of your options.

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