Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by cm2012 on Sunday January 03, 2021 @02:23PM (#25624309)

Facebook and IG ads work. I agree that display network ads do not.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by chrisdinn on Sunday January 03, 2021 @02:25PM (#25624334)

Ya for sure. I was a Googler so my examples were biased, these aren't the only ad formats that work but there are fewer than most people (even in ad tech) realize.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by cm2012 on Sunday January 03, 2021 @02:51PM (#25624589)

Yep, even FB "audience network" ads suck and are fraud ridden. Newsfeed is a fundamentally great format for ads.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by 2sk21 on Sunday January 03, 2021 @03:39PM (#25625005)

However I have not logged into FB in six months because the actual content in my newsfeed is so toxic. I wonder if this will cause things to change, although it seems unlikely.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by trthomps on Sunday January 03, 2021 @07:01PM (#25626516)

I last logged into FB in 2017... never going back.

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