Yes, but it is not the norm. And physical retail stores can justify it to some extent because storage / display space is actually limited and obviously they would like to give the most space to products that sells fast and / or are more profitable. (This is why FMCG - fast moving consumer goods - are so heavily advertised. Brand awareness helps their sales, and thus shops are more ready to stock it.)

Apple has no real justification here, especially when it forcefully denies both the creators and the consumers a choice in the matter on many of its platforms.