I usually suggest to use domainr.com to find some possibilities. From that, I'll try to find synonyms for my product / service and combine them in a two-word way (Face-Book, You-Tube, Linked-In, Hacker-News, Duo-Lingo, Snap-Chat, Drop-Box, ...). If nothing comes to my mind after a lot of tries, I stick with a "meaningless" name, or simply something that is not directly correlated with the product itself (Uber, Waze, Dell, F5, Amazon, Apple).

You can also try with word alterations such as Lift > Lyft, Scribble > Skribbl, Domainer > Domainr, Engine X > nginx.

Best of luck!

> or simply something that is not directly correlated with the product itself (Uber...)

Uber was initially named Ubercab. They changed it when regulators began to treat them like a cab company.

> You can also try with word alterations such as Lift > Lyft, Scribble > Skribbl, Domainer > Domainr, Engine X > nginx.

This creates the inconvenience of always having to specify the spelling when you tell someone about it for the first time. It's similar to having a number in your domain name, you always need to specify if it's spelled out or it's the digits.

Naming is difficult.

Thanks for pointing out the thing about Uber, I honestly didn't know that!

For the spelling problem, I guess that in the end it's a non-problem, but for sure at the beginning it may be painful to keep repeating to you future customers how to spell it. If you have a good logo and a good brand, I think that the spelling problem is solved automatically as soon as your brand gets more awareness (:

Something we have experimented with is explaining the new thing (app, feature, product, whatever) to potential users and ask them what they would call it. You can also do a classic brainstorm with keywords and synonyms, get a list (of course check for competitor's names and other brand names) and test those out as well, by asking people what do they think app X is. I also like to go into the competition and see what they call similar products, it helps knowing what not to use and also gets some creative juices flowing. I hope this helps!

I would suggest the opposite as well — give them a name, and ask what they expect the company/product would be from that and also what emotions it evokes.

Create a mind map - it's a good tool for brainstoming. You can create one by yourself or collaboratively with others.

Here is a short, random YouTube video of someone creating a mind map:

How to Generate Ideas with Mind Mapping [2:39]

https://www.youtube.com/watch?v=pgwcqjdYSrg

Can you center it around things happening at the right time? Pile-poil, à pic, au bon moment. Get domain names in .fr and .com for these, some are not taken.

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