For me it evokes similar groupthink revulsion to the Walmart cheer or IBM's "Ever Onward". It's more on the 'Happy Birthday to You' side of the scale than a North Korean ode to dear leader, but still not edifying or pleasant.

Nothing about it sounds mandatory to me. It sounds like their team/company culture values recognition and openly & sincerely engages it as part of their schedule.

Aye I mentioned somewhere how I doubt it's as bad as I read into it

You’re not showing enough flair