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A comment on Unilever Says It Will Resume Advertising on Facebook. Parent comment

Re:Unilever Says It Will Resume Advertising on Facebook by tempsy on Sunday December 27, 2020 @01:37PM (#25553167)
Maybe it’s just how I’m targeted but I rarely see “big” companies in my ad feed on Instagram. I would say it’s 95% Shopify stores from small brands.
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Re:Unilever Says It Will Resume Advertising on Facebook by rodonn on Sunday December 27, 2020 @02:50PM (#25553713)
Facebook consistently tries to emphasize how large of a fraction of their advertising is "small businesses", but it doesn't seem to sink in / people tend not to believe them. Big advertisers like Unilever are a fairly small (but meaningful) fraction of the ads on Facebook.
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